Web Promotion for your Italian restaurant
Lots of people hunt for your Italian restaurant on the Internet each day. Are they finding you? If not, then this introductory post is a great place to start the Internet Marketing effort for your Italian restaurant.
Creating a website for your Italian restaurant is the first job if you haven’t already got one. It may seem like a challenging job if you haven’t created a site before. In truth it’s not that hard – but most people have better things to do with their time (like running their Italian restaurant !). So why not locate a few websites that you love, and speak to the developers of those for a quotation (the designers name is sometimes shown at the foot of the page). Alternatively, you could outsource the work on a website like Elance – which will usually cost less.
Lots of people make the error of not having any tracking or analytics set up for their site. This is silly, because without having analytics there’s no way of knowing how many visitors your site is getting, where they’re coming from, and what they’re viewing on your site. It’s like having a blindfold on. There are lots of web stats programs to pick from – many are free, and simple to install.
Getting your internet site placed in some standard directories is a very good place to start off with marketing. Everyone recognizes the Yahoo directory – but it’s rather costly these days at $299, and won’t really send many visitors. Free directories including DMOZ, or cheaper paid ones such as JoeAnt or BestOfTheWeb are generally a better option for a lot of people.
Vertical market directories or sites are the most worthwhile places to advertise your site. Unfortunately many markets don’t have sites like these – and the few that exist are well aware of their value and are likely to charge accordingly. The good news is, there is http://www.ClickItalianRestaurants.co.uk/ which is a Italian restaurant specialist so it’s well worth registering with them (particularly as listing on that website is currently totally free!). If you can uncover other websites in your market, try to sign up with them as well.
When you really want to get prospects to your Italian restaurant website immediately, then you’ll really want to investigate PPC (Pay Per Click) advertising. As its name implies PPC is a means of advertising online but only having to pay when somebody clicks through to your web site. The largest PPC system currently available is Google Adwords. This enables you to appear on Google itself – at the side of the search results. You can ensure that your adverts only appear in a certain country (such as the UK) if you would prefer – and obviously choose how much money you’re inclined to pay out for each click.
One of the most beneficial tasks to do next, is to develop an email list, by persuading your customers to enter their email and permission to email them. Use a service like ConstantContact – which for a modest monthly fee will enable you to store email addresses of loads of prospects and send them email whenever you want.
There is quite a lot of effort involved in advertising your Italian restaurant online – but the key is to get moving, and work through it, one project at a time. Before you know it, you’ll have a flourishing internet site and lots of new prospects. All the info you need is readily available on the internet – so get going and start advertising on the World wide web – it may be one of the very best decisions you ever made.
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