18 Dec 09 Networking Tips

DANGER: Happy Holidays… NOT with Facebook Spoof eMails

 

While developing, implementing, managing and supporting over 100 websites I get to see every type of spam under the sun. If you saw the movie Forrest Gump, Bubba started a list of all the ways he knew to prepare shrimp… I won’t bore you with the nitty gritty details but my list is that long about spam and I am from the South. Go figure.

 

Lately the Facebook Spoof emails have been the worst offenders as they look identical to the email notifications from Facebook. There’s a ‘Happy Holiday’ Facebook spoof that puts a virus on your computer and also infects your Facebook page. Even though you may be in love with Facebook, don’t open the emails. Use caution when it comes to networking sites. Below is a list of the eMail practices I employ. Please add your best practice to the comments…

 

Keith Farrazzi – How Do I Start Networking?

 

Go see Keith Farrazzi, the popular author of ‘Never Eat Alone’ if you ever get a chance to see him live. He’s just like he is in this short 2 minute video, passionate and animated. He has some great point about being involved in place where you will shine…this is where passion comes in…Engage it! I also noticed that he never mentioned formal business networking events… and that’s an important detail. You can connect anywhere! (But we encourage business networking organizations. Don’t limit yourself by thinking you can’t make business connections outside of your referral group or chamber mixer. Starbucks maybe the place where your next big business connection is standing right next to you!

 

Creating Memories

by Dale Furtwengler

 

Offering a referral or resource to a person you’ve met at networking events, well nothing creates a memory better than that. But what type of memory? Certainly your generosity and kindness, but will that help you generate more referrals? You need to clearly communicate who your ideal client is. I see people making three mistakes when introducing themselves at networking events: 1. They emphasis what they do.

2. They don’t talk about what benefits their customers receive from working with them.

3. They identify their ideal client using demographics.

I’m not going to spend much time on numbers one and two. You already know what it feels like when someone’s rambling commentary is all about them. Boring! The third mistake is the least obvious of all the mistakes.

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